1. Non-personal data
Our company may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable our company to identify you.
Our company may use and disclose to our company`s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other our company services and products.
Our company may supplement your personal and non-personal data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.
2. Location Data
To the extent our company makes location enabled Services available and you use such Services, may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. Our company may use various technologies to determine location. Please note that our company may share your anonymous coarse location with its partners.
We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give us your consent. When advertisers or ad networks place ads in our Services, they may collect or we may share the following types of information from within our Services:
- performance data (e.g. number of clicks on an advertisement);
- information about you and other players collectively that is not intended to specifically identify you (like players between the ages of 25 and 30 living in Los Angeles);
- certain technical information (for example, IP addresses);
- your social network ID;
- and other contextual data about your game play (for instance, your level).
The information collected may be used to:
- offer targeted advertising (behavioral advertising), and/or
- undertake web analytics.
Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.
3. Personal Data
Likely situations when you make personal data available to our company include, but are not limited to: (i) registration for Services; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) using "tell a friend," "email this page," or other similar features; (v) requesting technical support; (vi) otherwise through use of our Services where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. Our company may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing our company`s communications and to further develop the Services and other services and products.
4. Disclosure and Transfer of Personal Data
We share your personal data with your consent or as necessary to complete any transaction or provide any product you have requested or authorized. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.
In addition, we share personal data among our company-controlled affiliates and subsidiaries. We also share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we`ve hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data to provide those functions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.
5. Data Retention and Correctness
We store data until it is no longer necessary to provide our services, or until your account is deleted - whichever comes first. This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on Facebook, Google, etc., you can access and delete that query from within your search history at any time, but the log of that search is deleted after 6 months. Our company does not verify the correctness of personal data.
Irrespective of the above, our company may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce our company user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
6. Cookies, beacons and tracking
The Services may use "cookies" and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Our company treats information collected by cookies and similar technologies as non-personal data.
7. Third Party Terms and Conditions
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and others. You recognize and agree that our company is not liable for any such third party terms and conditions and their use of your personal data.
This Services are intended for use by those 21 or older for amusement purposes only. Without derogating from the foregoing, our company does not knowingly collect personal information from people under the age of 13. If our company learns that a person under the age of 13 has provided it with personal information, our company will take steps to delete such information as soon as possible.
10. Further information